About Us


Our Mission

A schleich® toy in a child‘s hand is an invitation into stories still unwritten. And we can‘t wait to hear the stories you‘ll tell!



Our Vision

Whether you gallop, fly, or swim, it helps to know where you wanna go. Our Vision keeps us moving in the right direction, while still giving us plenty of room to roam.

Our Brand Values

Our toys believe the bestest stories are full of imagination, free of silly grown-up limitations, and powered by kids’ unbridled curiosity. Our toys want schleich® to be just as magical, just as childlike, just as inquisitive.

And we couldn‘t agree more! Which is why our new brand values are:

What if?
Why not?
And then…



What if?

We provide the sparks that ignites the storyteller in all of us.



Why not?

We are champions of free play - no scripts, no limits, no rules.



And then …

There are always more stories to be told.